Take a look at our newest merchandise
Hiya, lovely individuals! Right now I’m sharing a few of my favourite and the most effective European cruelty-free indie magnificence manufacturers with you. Since transferring to the Netherlands in late 2025, I’ve been on a mission to find cruelty-free and vegan magnificence manufacturers based mostly proper right here in Europe, in addition to the UK. As somebody who has championed indie magnificence since 2008, I’m thrilled to inform you that the European indie scene is completely flourishing.
One of many issues I really like most about buying from European manufacturers now’s the shortage of customs complications. No shock charges, no ready weeks for worldwide delivery, no watching a bundle sit in customs limbo. It’s been a recreation changer for me. And for these of you within the US or elsewhere, many of those manufacturers ship internationally or are carried by retailers like Magnificence Bay, Maquibeauty, and Monolith Store (a Swiss-based retailer that makes a speciality of bringing indie make-up manufacturers to Europe).
All of those manufacturers are ones I’ve personally bought from and used with my very own cash. All opinions are my very own. As somebody with particularly reasonable, delicate, dry pores and skin with rosacea and oily deepset eyes (previously hooded eyes), I take a look at the whole lot on actual, reactive pores and skin. If a product works for me, I really feel assured recommending it to you. I’ve famous the place I might like to discover deeper partnerships, as a result of I genuinely consider these manufacturers deserve extra visibility within the indie magnificence neighborhood.
Greatest European Cruelty-Free Indie Magnificence Manufacturers to Attempt
Transport and Customs Fast Reference
Right here’s a fast reference so you understand what to anticipate when ordering from every model featured on this submit.
Model
Based mostly In
EU Customs
Additionally Out there At
Deadly Cosmetics
Germany
No charges (EU-based)
Magnificence Bay, Maquibeauty, Digital camera Prepared Cosmetics
Nabla Cosmetics
Italy
No charges (EU-based)
Magnificence Bay, Maquibeauty, Ulta (US)
VE Cosmetics
UK
Test at checkout
Model web site
Cosmic Brushes
UK
EU taxes included at checkout
Model web site
Glisten Cosmetics
UK
EU taxes included at checkout
Magnificence Bay
Idun Minerals
Sweden
No charges (EU-based)
Model web site
Linda Hallberg
Sweden
No charges (EU-based)
Magnificence Bay, Kicks
Kjaer Weis
Denmark
No charges (EU-based)
Model web site
If any of those manufacturers provide affiliate or low cost codes sooner or later, I’ll add them to my Affiliate Codes web page. Purchasing by means of my hyperlinks and codes is likely one of the finest methods to assist Phyrra and hold this web site energetic.
Deadly Cosmetics (Berlin, Germany)
Deadly Cosmetics is a Berlin-based indie model based in 2016 with a concentrate on high-quality, cruelty-free, and 100% vegan make-up. I’ve a number of magnetic stackable palettes stuffed with Deadly Cosmetics eyeshadows and blushes, and their system is one I come again to always. Their mattes are wonderful as a result of I can construct them up, they usually mix out for me properly. Deadly’s single eyeshadows, that are genuinely cool-toned, not secretly heat, are wonderful for particularly reasonable impartial cool pores and skin like mine and one of many causes that they’re a high decide for among the best European cruelty-free indie magnificence manufacturers.
My favourite palette that Deadly ever created was the 1UP Palette, a UV-reactive assortment housed in packaging formed like a basic 80s arcade machine. I cherished it a lot I wrote a full evaluation. I’ve additionally created a DIY Gothic Attraction Faculty Palette with their singles, accomplished a Darkish Matter Tutorial that includes their multichrome black that shifts purple, orange, and teal, filmed a Deadly Lithophyte Tutorial for purple taupe hooded eye make-up, a Deadly Sapphire Eye Make-up Look, and a Deadly Purple Make-up Look utilizing their eyeshadows, blushes, highlighter, and contour powder. I take advantage of their face merchandise too: Deadly Quartz is my go-to contour, Deadly Hybrid is a beautiful blush, and Deadly Scatter is an attractive highlighter.
I’ve by no means had a sensitivity challenge with any Deadly Cosmetics product, which says lots given how reactive my pores and skin may be. Their eyeshadow system doesn’t irritate my eyes, and the face merchandise put on comfortably on my dry pores and skin all day.
When you love constructing customized palettes with singles the way in which I do, Deadly is a should. They ship inside the EU from Germany, so no customs charges for European clients. You too can discover them on Magnificence Bay, Maquibeauty, and Digital camera Prepared Cosmetics.
My Deadly Cosmetics posts:
Deadly Cosmetics Eyeshadow Assortment Swatches:
Nabla Cosmetics (Italy)
Nabla is an Italian indie model that has quietly change into considered one of my most repurchased manufacturers. I’m obsessive about their Cupid’s Arrow Longwear Stylo eyeliner pencils. I’ve bought lots of their shades as a result of the system is that good. They glide on easily, keep placed on hooded or deepset eyes, and the colour payoff is intense. As I wrote in my Deadly Purple Make-up Look submit, “Nabla formally makes my favourite eye pencils as of late. Nabla Cupid’s Arrow pencils, whereas having a restricted shade vary, are the one issues creamy sufficient that they don’t harm my higher waterline after I apply them. Additionally they keep in place and final all day as soon as set.”
The Nabla Cupid’s Arrow Stylos are additionally wearable as eyeshadow. I like to recommend working one eye at a time with them. They put on properly on my waterline, too.
That final level is large for me. I’ve delicate eyes, and most eye pencils tug or sting after I apply them to my waterline. The Nabla Cupid’s Arrow Stylos are the one ones I’ve discovered which can be creamy sufficient to use comfortably whereas nonetheless setting and lasting all day on my oily, deepset lids they usually wore properly on my hooded lids. When you have related struggles, these are value each cent.
Past their eyeliners, Nabla creates attractive eyeshadow singles and palettes with refined shade tales. I bought and reviewed the Wild Berry Palette and did a full demo and tutorial with it alongside the Cupid’s Arrow Stylos. I’ve additionally featured their Coral Cutie and Nude Cutie palettes with swatches, and traveled with the Wild Berry palette on my Las Vegas honeymoon. Based mostly on the prime quality and flexibility of their merchandise, they’re considered one of my high picks for the most effective European cruelty-free indie magnificence manufacturers.
They’re PETA-certified cruelty-free, and their formulation constantly carry out at a stage that rivals far more costly manufacturers. I might like to discover their vary extra deeply and share it with the Hex Squad, as a result of I feel Nabla is a kind of manufacturers that deserves much more hype than it will get.
My Nabla posts:
VE Cosmetics (United Kingdom)
VE Cosmetics is a UK-based indie model that was one of many first to provide a totally vegan and cruelty-free cosmetics line with an unapologetically gothic aesthetic. Based in 2015, VE Cosmetics is feminine, AuDHD, and vegan-owned. They make daring, different make-up for witches, rebels, and misfits, and I’m right here for each little bit of it! Their aesthetic and angle are why they’re considered one of my picks for the most effective European cruelty-free indie magnificence manufacturers.
What I really like about VE Cosmetics is that they dwell the choice life-style they cater to. This isn’t a company model slapping a pentagram on a palette and calling it goth. The founder genuinely understands this neighborhood as a result of she’s a part of it. Their merchandise vary from black lipstick to corpse paint necessities, and the whole lot in between. I featured VE Cosmetics in my VE OG Blood Moon Make-up Inspiration submit, they usually’re a model I discussed desirous to attempt in my Greatest Gothic Make-up Manufacturers roundup for 2023. I’m so glad I did. When you’re within the goth, punk, or different magnificence house, VE Cosmetics was made for you. Full disclosure, I’ve obtained PR from VE Cosmetics up to now.
They ship internationally from the UK.
My VE Cosmetics posts:
Cosmic Brushes (United Kingdom)
Cosmic Brushes by Fay is a UK indie model that I found by means of the choice magnificence neighborhood, and I now personal three of their palettes: the Gothic Palette, the Cooltrals Palette, and the Angelic Palette. All are reasonably priced, well-pigmented, and cruelty-free.
I not too long ago printed a comparability evaluation of the Cosmic Brushes Angelic Palette vs the Danessa Myricks Pastel Dream palette. The Cooltrals Palette is particularly fantastic for these of us with impartial to chill pores and skin who’re bored with each “impartial” palette leaning orange. They embrace EU taxes at checkout for European clients, which makes ordering simple. And so they ship rapidly!
My Cosmic Brushes posts:
Glisten Cosmetics (United Kingdom)
Glisten Cosmetics is a UK woman-owned indie model that makes a speciality of colourful, inventive make-up. They’re identified for his or her water-activated liners, beauty paints, and duochrome pigments. When you love graphic liner appears to be like or festival-inspired make-up, Glisten is your playground.
I bought a number of of their star liquid liners and a blue mascara and I really like them! The darkish blue shade is particularly nice with my blue hair.
I recognize that they cater to individuals who see make-up as artwork and self-expression moderately than only a day by day routine. Their product vary encourages experimentation, which is strictly the form of vitality I like to carry to my tutorials. They’re accessible on their very own web site and thru Magnificence Bay, with EU taxes included at checkout.
Idun Minerals (Sweden)
Idun Minerals is a Swedish clear magnificence model that holds a particular place in my coronary heart and in my content material historical past. Their Nordic Veil basis in Jorunn has been considered one of my finest basis matches for years. It’s one of many few mineral foundations that really matches my particularly reasonable, impartial cool pores and skin with out pulling too orange, too pink, or too yellow. I’ve featured it throughout so many posts that it’s virtually a supporting character on Phyrra.
Idun Minerals can also be one of many few basis manufacturers that doesn’t irritate my rosacea-prone pores and skin. Their mineral formulation are mild sufficient for my delicate, dry pores and skin, and the Nordic Veil offers me a pure end with out emphasizing dry patches or redness. When you battle with related pores and skin considerations and haven’t been capable of finding a basis match on the paler finish of the spectrum, Idun Minerals needs to be on the high of your checklist.
I did a full Cruelty-Free One Model Tutorial with Idun Minerals, and their Nordic Veil in Jorunn has appeared in my product lists for tutorials starting from my Greatest Eyeshadow Brushes for Hooded Eyes to my Deadly Cosmetics Darkish Matter Tutorial and numerous different appears to be like. They’ve been a model associate up to now, and I’m proud to have labored with them. As a Scandinavian model, Idun Minerals understands pale pores and skin in a method that many manufacturers merely don’t.
On the Idun Minerals occasion in Stockholm Sweden with Angelica Nyqvist
I’m additionally eternally grateful that I had the chance to go to Stockholm Sweden with Idun Minerals in 2019 because it was a life altering journey for me. It was the primary time I acquired to go to Scandanavia and see an attractive lifestyle that’s completely different from the USA. So clear, environment friendly, and lovely!
My Idun Minerals posts:
Linda Hallberg Cosmetics (Sweden)
Linda Hallberg Cosmetics was launched in 2016 by acclaimed Swedish make-up artist and influencer Linda Hallberg. The model focuses on cruelty-free, multi-use merchandise that break magnificence guidelines. I really like that philosophy as a result of it aligns with how I strategy make-up: there aren’t any guidelines, solely prospects.
I reviewed the Linda Hallberg Enchanted Secrets and techniques Palette, a duochrome palette with large pans. The shades actually come to life when layered on high of different colours to create dimension and shift. Moonwake is gorgeous with pinks and purples, and Orphic is beautiful with teals, greys, and black. Their merchandise can be found by means of their very own web site, Magnificence Bay, and the Swedish retailer Kicks.
My Linda Hallberg posts:
Kjaer Weis (Denmark)
Kjaer Weis is a Danish luxurious magnificence model that I’ve had my eye on for some time. Based by make-up artist Kirsten Kjaer Weis, the model has been a pioneer in sustainable luxurious magnificence since 2010. What makes them stand out to me, and what I feel would resonate deeply with my viewers, is their refillable packaging system. Their merchandise are housed in glossy steel compacts designed to be stored and refilled, dramatically lowering packaging waste.
I do know my viewers cares in regards to the environmental impression of their magnificence purchases. We discuss it on a regular basis. The wonder trade generates an infinite quantity of packaging waste, and refillable methods like what Kjaer Weis provides are one of the sensible options. I really want extra magnificence manufacturers supplied refillable methods or that dimension was standardized throughout European manufacturers. Kjaer Weis formulation are licensed natural, cruelty-free, they usually supply their mica ethically from Austria. I’m particularly inquisitive about their cream merchandise, as cream formulation are likely to work finest on my dry pores and skin. I might like to attempt their cream blush and basis and share an intensive evaluation with the Hex Squad, as a result of I feel this can be a model that aligns fantastically with the values my neighborhood holds.
Manufacturers on My Wishlist
Along with desirous to discover Kjaer Weis extra deeply, there are a few different European manufacturers I’ve been inquisitive about.
Neve Cosmetics (Turin, Italy) has been on my radar for some time. Based in 2009, Neve means “snowflake” in Italian, and the model creates pure mineral make-up that’s cruelty-free and largely vegan. What intrigues me is their concentrate on inventive, colourful shades at accessible worth factors. An Italian indie model making reasonably priced, pigmented mineral make-up with a playful shade vary? That sounds prefer it was designed for my viewers. I haven’t tried them but, however I’d like to.
Jolie Magnificence (UK) is a gothic make-up and different cosmetics model with some thrilling collaborations, together with an Ozzy Osbourne palette. They clearly perceive the choice neighborhood, and I’ve seen optimistic opinions from fellow goth magnificence lovers. I’d like to get my arms on a few of their merchandise and evaluation them for you.
The Pastel Roses (Bradford, UK) was based in 2019 and makes an intensive vary of colourful pressed eyeshadows, multichromes, duochromes, holographics, and free pigments. They’re cruelty-free and vegan-friendly, and their merchandise are manufactured within the UK. I discussed desirous to attempt them in my Greatest Gothic Make-up Manufacturers 2023 roundup, and their multichrome and duochrome singles look completely beautiful. I’d like to get my arms on a range and swatch them for you.
When you’re a European indie magnificence model I haven’t talked about and also you assume your merchandise can be an awesome match for the Phyrra neighborhood, please attain out! I’m at all times searching for new cruelty-free manufacturers to find and share.
On a Private Observe
One of the thrilling elements of my transfer to Europe has been discovering how vibrant the indie magnificence scene is on this facet of the Atlantic. From Berlin to Bologna to Stockholm, impartial creators are making cruelty-free, vegan, and sustainable make-up that rivals something you’ll discover in an Ulta or Sephora. And buying from them is a lot simpler once you’re based mostly within the EU.
I’ve been masking indie magnificence since 2008 and I’ve seen the panorama change dramatically. What hasn’t modified is my dedication to trustworthy opinions, cruelty-free values, and shining a highlight on the impartial manufacturers that deserve your consideration.
Steadily Requested Questions
The place can I purchase European indie make-up manufacturers?
The place can I purchase European indie make-up manufacturers? Many European indie manufacturers promote straight from their web sites and ship inside the EU with no customs charges. Retailers like Magnificence Bay, Maquibeauty, Boozyshop, and Monolith Store additionally carry a rising choice of EU and UK indie manufacturers. Monolith Store is particularly helpful for European clients as a result of they specialise in stocking indie manufacturers which can be in any other case troublesome to get in Europe.
Are European indie magnificence manufacturers cruelty-free?
Are European indie magnificence manufacturers cruelty-free? The EU banned animal testing for cosmetics in 2013, so all cosmetics bought within the EU should comply. Nonetheless, “cruelty-free” additionally means the model and its suppliers don’t take a look at on animals anyplace on the earth. Search for Leaping Bunny or PETA certification for additional assurance. All the manufacturers featured on this submit are cruelty-free, and most are 100% vegan.
What European indie manufacturers are finest for pale pores and skin?
What European indie manufacturers are finest for pale pores and skin? Idun Minerals from Sweden formulates with Nordic pores and skin tones in thoughts and provides wonderful basis matches for particularly reasonable pores and skin. Their Nordic Veil basis in Jorunn is considered one of my finest matches. Deadly Cosmetics from Germany and Nabla from Italy each provide cool-toned eyeshadow choices that work fantastically on truthful, impartial cool complexions.
What European indie manufacturers are finest for delicate pores and skin?
What European indie manufacturers are finest for delicate pores and skin? I’ve particularly reasonable, delicate, dry pores and skin with rosacea, and I take a look at each product I function alone pores and skin. Idun Minerals has been the gentlest basis model for my rosacea-prone pores and skin. Nabla’s Cupid’s Arrow Stylos don’t irritate my delicate waterline and handle to stay round for hours as a substitute of disappearing in only a few minutes. Kjaer Weis makes use of licensed natural components, which can enchantment to those that favor to attenuate artificial components of their routine.
What European indie manufacturers have gothic or different make-up?
What European indie manufacturers have gothic or different make-up? VE Cosmetics (UK), Cosmic Brushes (UK), and Jolie Magnificence (UK) all create make-up particularly for the gothic and different neighborhood. Deadly Cosmetics (Germany) additionally provides daring, inventive shade tales excellent for different appears to be like.
How do I keep away from customs charges when shopping for indie make-up in Europe?
How do I keep away from customs charges when shopping for indie make-up in Europe? The simplest method is to purchase from manufacturers or retailers which can be based mostly inside the EU or that embrace VAT at checkout. Manufacturers like Deadly Cosmetics (Germany), Nabla (Italy), and Neve Cosmetics (Italy) ship from inside the EU with no further charges. For UK-based manufacturers like VE Cosmetics, Cosmic Brushes, and Glisten Cosmetics, test whether or not they embrace EU taxes at checkout. EU-based retailers like Monolith Store, Maquibeauty, and Magnificence Bay deal with VAT for you.
When you’re a European indie magnificence model and also you assume your merchandise can be a very good match for the Phyrra neighborhood, I’d love to listen to from you. You will discover my contact data and collaboration particulars on my Contact web page.
What European indie magnificence manufacturers are you loving proper now? Let me know within the feedback!
When you loved this submit, you may additionally like:
