Melissa & Doug Disney Ariel Magnetic Wooden Dress-Up Doll Pretend Play Set (35 Pieces) Magnetic Dolls, Pretend Play & Preschool Toys for Kids Ages 3+
Original price was: £29.99.£17.99Current price is: £17.99.
Price: $29.99 - $17.99
(as of Oct 15, 2025 00:28:24 UTC – Details)
Mix and match 35 clothing and accessory pieces to tell the tale of the Little Mermaid – or create your own fashion story with Ariel! The wooden magnetic Belle doll fits into a wooden stand for pretend play. With sturdy wooden pieces in coordinating designs, there are countless combinations to create and tales to tell that are sure to make a splash. The doll, stand, and pieces all store in a sturdy wooden tray. This unique dress-up doll helps kids three and older develop hand-eye coordination and fine motor, counting, and sorting skills, and encourages creative expression and imaginative play. For more than 35 years, Melissa and Doug has crafted wholesome, developmental preschool toys and wooden toys built to last — everything from a life-sized grocery store and play kitchen playset and play food to plush toys and puppets, role play costumes, arts & crafts, and road trip activities for kids. It’s the kind of kid-powered play that nurtures growth, sparks imagination, and builds confidence.
ARIEL DRESS-UP FUN FOR AGES 3+: Kids will love to dress up wooden magnetic Ariel, from Disney’s ‘The Little Mermaid’ with 35 different magnetic clothing and accessories for endless outfit combinations
MIX & MATCH PLAY: Kids can create hundreds of outfits through dress up pretend play. Swap pieces to inspire creativity, color recognition, fine motor skills, hand-eye coordination, counting, and sorting
SCREEN-FREE IMAGINATIVE PLAY – Durable child safe wooden magnets with smooth edges built for hours of play; inspiring storytelling for solo or group playtime at home, classroom or as a travel toy
GIFT-READY STORAGE BOX – Comes in sturdy case for organization; thoughtful birthday, holiday, or everyday gift for toddlers and preschoolers ages 3-6, alternative to toys, paper dolls and games
WHOLESOME PLAY FOR 35+ YEARS: Melissa & Doug inspires kid-powered play with its learning toys for kids, baby & toddler toys, puzzles, games, building toys & stuffed animals, dolls, & even a doll house
Customers say
Customers find this dress-up set to be a fantastic toy that keeps children entertained for hours, with wooden items that hold up well to tiny hands. They appreciate the variety of outfit options, with interchangeable dresses and accessories, and consider it a perfect gift for little princesses. The magnetic pieces are strong, and one customer notes the cute wooden tray for storing items. While some customers find the size good for small hands, others mention there are more small pieces than expected.
13 reviews for Melissa & Doug Disney Ariel Magnetic Wooden Dress-Up Doll Pretend Play Set (35 Pieces) Magnetic Dolls, Pretend Play & Preschool Toys for Kids Ages 3+
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Original price was: £29.99.£17.99Current price is: £17.99.
Trina –
Easy to use and oh so cute!
How cute is this toy! Super easy to take the clothing on and off! Magnetic pull is strong enough to keep clothing on without pulling to hard to hurt any tiny fingers! Lightweight wood feels high quality and durable with use! The doll is about the size of a soda bottle and has multiple outfits she can change into. This will be great for pretend play for my daughter!
Robbin Outlaw –
Nice quality
My granddaughter loved this gift. Very nice quality and all pieces fit nicely in the self contained box. Highly recommend and well constructed.
Lori Dickel-Dotson –
2020’s version of paper dolls
Durable, Great for my 3yr old Granddaughter. Very pleased.
Mario Delgado –
Good size and material
Very good my toddler loved it the size and quality are very nice. Would definitely buy one more
Shayla Hall –
Tabletop Activity
Pieces are very small and easy to loose. A good table top activity my toddler enjoyed.
S. nl –
So easy for little hands!
I loved paper dolls as a child. Our little one was turning 3. I love Mellisa and Doug products. I knew she would love them and she does!! She loves the Disney Princesses. We got to her party a little early and we let her open it first so I could sit and play with her. They are so well made and will last for years but there is a problem that I need to address. The front of the product is clear plastic so you see what is in the box. But, when you remove the cellophane, there is no top and she will have tiny arms and crowns, hats, and shoes all over the house. Why would such a trusted brand not have a way to keep everything together? Of course, I had to give this 5 stars because of the quality and the ability of a 3rd birthday girl to easily remove the crown on mine, put another one on, and tell me, “No, she needs this hat.” It is a wonderful gift from a brand I trust. Now, just have a way to keep all of the pieces together or they will all end up in the vacuum cleaner when the house keeper comes.
crystal –
entertaining dress up doll
it was good bday gift for my daughter she was really entertained
Lynda J. Metsker –
You can never miss with Melissa and Doug
How could you ever with Melissa and Doug! We bought this as a gift to take to a friends house knowing we would get to see a very special granddaughter age 4. What little girl doesnât like to dress princesses! Such perfect outfits that attach with magnets. There is storage for both the princesses and outfits so all the pieces arenât misplaced. Needless to say the huge hug I got as a thank you said it all.
Ariadna Camacho Alonso –
Es un juguete de buen material que ayuda a estimular la imaginación al permitirte crear diferentes looks, y es genial que vengan imantadas para que esten fijas. Es una versión mejorada de las muñecas de papel que habÃa que recortar. Lo recomiendo ampliamante.
Es muy bonito pero la bocina tiene mucha interferencia algo que se vuelve muy molesto ð –
Esta hermoso y muy entretenido lo recomiendo al 100
Julie –
I bought this for my granddaughters third birthday and she loves it. She played with it for hours
A. H. –
2 year old loved this. Durable and of good quality.
Lori –
This occupies my little oneâs time! We have belle and Cinderella. Some pieces are tiny but with some supervision it is a great way to pass time